A deep dive into our work with Ebbsfleet Garden City. Bringing nature on the doorstep to life through film, supporting the launch of the GREENmap and the four community tools that sit behind it.
A two-minute hero film for Ebbsfleet Garden City, introducing residents and visitors to nature on their doorstep and anchoring the launch of the interactive GREENmap platform.
A companion film to the GREENmap launch, sitting down with senior ecologist Lydia Ennis to dig into Ebbsfleet Garden City's biodiversity ambitions and the impact this public sector mapping platform will have on residents and wildlife alike.
Ebbsfleet Garden City wanted to bring its GREENmap to life. The platform consolidates four interactive tools, Habitat Heroes, Tree Trackers, Wildlife Watchers and Water Wardens, into a single resource for residents and visitors. The challenge was to make it feel personal and inviting, not municipal. The films had to land with families on the school run, dog walkers, new residents discovering the area, and partner organisations championing the work.
We built the production around the four pillars of the GREENmap, treating each as its own short story while a longer hero film stitched the whole thing together. A single shoot window across the seasons let us cycle through parks, lakes, sustainable drainage systems and woodland habitats, capturing real residents alongside the wildlife they live with. The tone leant warm and curious rather than corporate, closer to a nature documentary than a public-information film, with a stills photographer embedded throughout.
The films landed, and the GREENmap took off. Platform usage hit record numbers in launch week and kept climbing, with the campaign driving the strongest community engagement Ebbsfleet had seen on a single rollout. Across the vertical-first social cuts, reach, watch time and click-through all comfortably outperformed previous activations, and the uptake didn't slow down once launch noise faded. The hero film and the Lydia Ennis companion piece have continued to fuel community events, seasonal pushes and partner content ever since, with the GREENmap firmly established as the front door to Ebbsfleet's green spaces.
